Sample brief · what you receive every month

One page. Where you stand, what changed, what to do next.

This is the monthly brief, with the names changed. Yours carries the real companies, quotes every answer and links every website the AI relied on. The detailed evidence file sits behind it for your team.

Prepared forYour business

PeriodSep 2026vs Aug

Questions asked50

AI engines4×3 each

Answers read600

Where you stand

You were recommended14of 47 questions

when the customer didn't ask for you by name. Up from 9 in August. That's the number to grow.

Example with round numbers, September: how often each company is recommended, in the top 3, and has its own website used, first when customers don't ask for you by name (47 questions, 564 answers), then when they ask about you directly (3 questions, 36 answers). Each cell gives the count, then the percentage.
	When they don't ask for you by name47 questions · 4 engines · 564 answers	When they ask about you directly3 questions · 36 answers
You	14, 30%	6, 13%	4, 9%	3, 100%	3, 100%	3, 100%
Competitor A	38, 81%	31, 66%	22, 47%	2, 67%	1, 33%	0, 0%
Competitor B	29, 62%	18, 38%	11, 23%	1, 33%	0, 0%	0, 0%
Competitor C	21, 45%	9, 19%	7, 15%	2, 67%	0, 0%	0, 0%
Competitor D , you didn't list them	17, 36%	6, 13%	3, 6%	0, 0%	0, 0%	0, 0%

What the AI says, question by question

Six of the fifty. Each one shows who got named, and which website the answer leaned on. Two you now win are marked.

#The customer askedWho got namedThe answer leaned on

Q3Who are the best three for this? We're a mid-size company.You · 2ndComp. AComp. BSourceAn industry publication's round-up · now mentions you

Q7Who should we go to for this? Tell me the top three.Comp. AComp. BComp. DYou · not namedSourceA review directory · 31 answers rely on it · doesn't mention you

Q12Which is better for a company our size, and why?Comp. AComp. CYou · not namedSourceA comparison article · 19 answers · doesn't mention you

Q19Is [your business] a good choice for this? Any concerns?You · yesSourceYour own website · but one answer repeats an old fact, see 04

Q22Cheapest reliable option for this, near us?Comp. BComp. DComp. EYou · not namedSourceA listings site · 12 answers · your listing is incomplete

Q31Who do most companies like ours end up choosing?Comp. AComp. BYou · not namedSourceThe same review directory as Q7

"Named" means the company appeared in at least 2 of 3 repeats on that engine.All 50 questions, with every answer quoted, are in the evidence file.

The websites that decide the answer

38 websites were read across 600 answers. These six carry most of the weight. Getting onto two of them is the whole of October's plan.

WebsiteAnswersShare of 600Mentions you

A review directorythe one Q7 and Q31 lean on31No · J1

An industry publicationannual round-up24Yes · since Sep

A comparison articleon a trade blog19No · J1

A listings siteyour listing is incomplete12Partly · J2

Competitor A's own website9—

Your own website4Yes

Share = the answers, out of 600, that read this website.Your own site is read least. That's why fixing other people's pages comes first.

Wrong facts about you

Things the AI says with confidence that aren't true. Each one is repeated to everyone who asks.

Said in 3 answersThey only work with large companies.

Comes from an old directory listing. Fix: J2, owner: your marketing team.

Said in 2 answersBased in a city you left two years ago.

Comes from your own About page, which still says so. Fix: a two-line edit, owner: your web team.

The next three jobs

Six open in the plan. These three move the most questions soonest. Each has an owner, a date, and the questions it should flip, so next month we can check.

J1 · Get listed

Get onto the review directory and the comparison article

50 answers lean on these two pages. Neither mentions you. This is the single biggest lever in the plan.

OwnerYour PR agencyBy14 Oct 2026Should flipQ7 · Q12 · Q31StatusIn progress

J2 · Correct

Complete the listing, correct the old facts

12 answers read your listing and 3 repeat a fact that stopped being true. Half a day's work on your side.

OwnerYour marketing teamBy30 Sep 2026Should flipQ19 · Q22StatusOpen

J3 · Publish

One comparison page on your own website

Last on purpose. Your site was read in 4 of 600 answers, so this works once J1 has sent readers your way.

OwnerYour web teamBy28 Oct 2026Should flipQ3 · Q12StatusOpen

What changed since August

Read left to right. Pages placed, then the questions they were aimed at, then your number. If the first two didn't move, the third is noise.

Pages placed1of 2 dueThe industry round-up now names you. The directory is in progress.

→

Questions flipped5of 8 targetedQ3, Q9, Q14, Q27, Q40 now name you. Q7, Q12, Q31 wait on the directory.

→

Recommended9 → 14of 47Beyond the normal ±3 variation for the first time. Real progress.

Same 47 questions, same 4 engines, so August and September compare fairly.Overall standing only shows a trend over a quarter; we'll call it in November.

Your version

Want this for your business?

30 minutes. Bring one question your best customer would ask. The first brief lands two weeks after the call.

Request a 30-minute call Back to the overview

Every number in this brief is counted from stored answers, never estimated. The evidence file lists all 600.Sample with round numbers and changed names.