When your customer asks AI
who to choose, is it you?
People now ask ChatGPT and Google which company to buy from, hire or trust. We check what it says about you, show you who it recommends instead, and work with your team every month to change that.
Who should we go to for this? Tell me the best three.Comp. AComp. BComp. DYou · not mentioned
The AI gives a shortlist of three to five names. The decision is half made before anyone calls you.
names per answer. Not a page of links. If you're not on the shortlist, you're not in the conversation.
to click. The AI reads review sites, directories and articles, then answers in its own words. Usually it never reads your website.
is all it takes to see it. Ask ChatGPT what your best customer would ask. Then check who it names.
A clear picture, a to-do list with names on it, and a monthly check that it's working.
Managed means we run the measuring and the plan: the questions, the checks, the reading, the fixes and the monthly review. Your marketing team or agency makes the changes to your website and listings. We tell them exactly what to do, and we keep score.
What the AI says about you today
We write the 50 questions your customers actually ask, put them to four AI engines, and read every answer. You see who's recommended, who isn't, and which websites the answers came from.
A short list, each with an owner and a date
Every item comes from the answers, not from opinion: a website the AI trusts that doesn't mention you, or a question you keep losing. Usually 5 to 8 items, in the order that moves things fastest.
Your agency · by 14 Oct
2. Correct the wrong facts on 3 pages that describe you
Your marketing team · by 30 Sep
3. One comparison page on your own site
Your web team · by 28 Oct
A 45-minute call and a one-page summary
We ask the same questions again and go through three things in order: what got done, which websites now mention you, and what that did to your number. No jargon, no 40-page deck.
One table. You at the top. Everyone measured the same way.
Two situations, kept apart: when a customer asks without knowing your name, and when they ask about you directly. Being well known and being recommended are different things.
| When they don't ask for you by name47 questions · asked to 4 engines | When they ask about you directly3 questions | |||||
|---|---|---|---|---|---|---|
| Company | Recommended | In the top 3 | Own site used | Recommended | In the top 3 | Own site used |
| You | 9, 19% | 4, 9% | 2, 4% | 3, 100% | 3, 100% | 3, 100% |
| Competitor A | 38, 81% | 31, 66% | 22, 47% | 2, 67% | 1, 33% | 0, 0% |
| Competitor B | 29, 62% | 18, 38% | 11, 23% | 1, 33% | 0, 0% | 0, 0% |
| Competitor C | 21, 45% | 9, 19% | 7, 15% | 2, 67% | 0, 0% | 0, 0% |
| Competitor D , you didn't list them | 17, 36% | 6, 13% | 3, 6% | 0, 0% | 0, 0% | 0, 0% |
Three weeks to a clear picture. Then one call a month.
We listen
One call. What you sell, who buys it, where, and who you lose deals to. Plus the questions your sales team hears every week.
We check
We put the questions to the AI engines, read every answer, and add the competitors it named that you didn't. You confirm the list.
You get the plan
A short list of fixes, each with an owner and a date. We brief your team or agency directly if you'd like.
We check again
Same questions, so it's a fair comparison. What got done, what changed, what's next.
What we do. What we don't.
What people ask before they start.
Is this for my industry?
If customers choose you from a shortlist, yes. Hospitals and clinics, software companies, law and accounting firms, schools, real estate, consumer brands, agencies. The questions change; the method doesn't.
What does "managed service" mean if my team does the work?
We run everything on the measuring side: writing the questions, putting them to the AI engines every month, reading every answer, building the fix list and briefing whoever acts on it. The changes themselves, to your website, your listings and the articles that mention you, are made by your team or agency, because they own those channels and know your business. You never log into a tool or read raw data.
What does it cost?
A monthly fee, based on how many parts of your business we track and how deep we go. We quote after the first call. The first check is credited to your first month if you continue.
Do I need to be technical?
No. You get a one-page summary and a call. Your team or agency gets the detailed list. Nobody logs into anything.
How soon does anything change?
A fixed page shows up in answers within weeks. The questions we target move within a month or two. Your overall standing takes about a quarter to show a real trend, and we say so up front.
Can't we just check ChatGPT ourselves?
You should, once. Doing it for 50 questions, across four engines, three times each, every month, and then working out which of 38 websites to chase, is the part you're paying for.
What do you need from us?
One hour at the start, 45 minutes a month, and someone on your side who can act on the list.
Write to us.
Bring one question.
Email us one question your best customer would ask. We'll set up 30 minutes and show you who the AI names instead of you. If you're already the answer, we'll say so.
Our email: hello@theapexandauthority.com